If you’re a billionaire, you can definitely ignore this marketing rule!
✨If you’re not, then ignore it at your peril because it will cause all your marketing (and your business) efforts to fail.
What is this rule?
It’s called the marketing rule of 7
Marketing is an ever evolving universe. In the past 10 years alone, new social media platforms have emerged that have literally rocked the world of marketing as we know it.
That means that consumers are now overwhelmed by content thrown at us from multiple sources on a daily, if not hourly basis.
So the question is: Is there one rule that has stood the test of time and is still applicable today?
The short answer to that is a resounding YES!
It’s the rule of 7
The marketing rule of 7 proposes that a prospect needs to hear an advertiser’s message at least 7 times before taking any action on a product or service a company might offer.
In ancient times (at least 20 years ago), all you needed was one channel to build your business.
It was the blog you created, the longford article you wrote, your very own SEO recipe you sprinkled on your content so that it might then be ranked at the top of the search engines.
Back in the days, if you had the know-how, organic marketing was the go-to tool for small business owners. It was a knowledge that allowed us to claim our fair share of a growing market.
Over time, as new social media platforms emerged, content producers and strategists, had to incorporate all these different platforms in their marketing efforts by repurposing their content.
The targeted audience may be more spread out, the number of channels to aim our messaging to may have increased but one thing is sure:
If there is no continuity in your messaging, then your offers will be drawn into the ever engulfing sea of all the other offers out there, competing with you for the same market share.
And this is the beauty of the marketing rule of 7.
Repeat your offers 7 times in a row to hope to raise awareness from your auditors.
Of course, that is not to say that all it takes is for your offer to be repeated 7 times and orders will come rolling in. You might have to put a place a method where your message is repeated one at a times across 7 platforms on a daily basis. Or 7 times per platform on a daily basis.
Your own experimentation will guide you through what works best for you.
One thing is certain. The marketing rule of 7 isn’t going away. Ignore it and your marketing won’t work.
What are your thoughts? Do you agree with this rule?
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